Title:  Senior Executive, Digital Marketing (Paid Media)

Job Responsibilities

• Be responsible for development, management, and optimisation of all paid media such as paid search, programmatic, native advertising, and paid social campaigns
• Implementation of A/B testing tactics to maximise the impact of paid performance activity
• Performing keyword and audience-specific analyses and helping to optimise to the most efficient targeting combinations
• Familiar with Google creative studio to run and implement multiple creatives for a single campaign
• Work with media agency to generate new paid search campaigns, ad groups and develop keyword lists
• Leverage insights from analytics platform to make changes to paid search campaigns
• Generate weekly reporting and recommend optimisations required
• Maintain records of creative assets and internal documents that track proposals and campaign execution
• Manage campaign budgets and administration of invoices
• Work closely with the wider digital team and Product Managers

Job Requirements

• Bachelor’s degree with minimum four to five years of experience working in Marketing, A&P, Marketing Communications in Tourism/Hospitality industry
• Strong working knowledge in paid media, channels including paid search, paid social and display. Hands on experience in these areas alongside managing platforms
• Google Ads, Display and Search accreditation and experience will be an advantage
• Good with Microsoft Excel and PowerPoint
• An active interest in everything digital and industry trends
• Good pulse on new media trends especially the fast-evolving digital and social media
• Strong proficiency in written and spoken English language
• Excellent written and oral communication, presentation and interpersonal skills
• Strong negotiation and people skills