Title: Executive, Gaming Marketing Communications, EX2A02
Job Responsibilities
- To establish branding and communications strategies and to coordinate with the relevant stakeholders to execute marketing deliverables including promotions, tournaments, events and packaging.
- To manage and assist in all stages of marketing deliverables from conceptualization, production, and delivery to tear-down.
- To manage print and/or digital marketing platforms which includes proofing and to ensure consistency in design and messaging across all marketing media.
- Optimize marketing messages to achieve optimal recall and call-to-action.
- Drive success for marketing efforts whilst ensuring marketing deliverables adhere to management and regulatory requirements.
- Brand custodian for the resort’s loyalty program.
- Execution of direct marketing initiatives.
Job Requirements
- Experience in loyalty marketing will be advantageous
- Creative flair with keen acumen on customer-centricity
- Meticulous and process driven
- Able to multi-task and to work independently under pressure in a fast-paced environment
- Collaborative team player
- Minimum Diploma in any discipline with proficiency in Microsoft Office applications