Title:  Manager / Senior Manager, Resort Marketing - Attractions

Job Responsibilities

Key Responsibilities:
Harry Potter: Visions of Magic Experience
•    Act as the primary internal business unit representative for the Harry Potter: Visions of Magic experience, ensuring the seamless integration of sales, marketing, guest experience, and operational goals.
•    Coordinate efforts across regional sales and marketing teams to achieve attendance, revenue, and overall business objectives.
•    Partner with external stakeholders, including IP owners and creative agencies, to ensure alignment with brand standards and secure campaign approvals.
•    Lead the development and execution of targeted marketing and commercial strategies to generate excitement, boost attendance, and strengthen the brand association with this global franchise.
•    Monitor performance metrics, including regular reporting on attraction performance, and adjust strategies to optimize results. 

Resort-Wide Campaign Management and Execution
•    Support the Assistant Director in leading key resort-wide initiatives, driving alignment across multiple business units to achieve consistent messaging and brand positioning.
•    Develop and execute multi-channel marketing campaigns across digital, social media, traditional media, and PR platforms.
•    Leverage consumer insights and performance data to ensure campaigns are optimized and KPI-driven.
•    Collaborate with consumer insights and web performance teams to analyze trends and provide recommendations for continuous improvement.
•    Act as the primary liaison with executive stakeholders, ensuring strategic priorities and campaign approvals are aligned.

Resort Event Marketing Execution
•    Develop and oversee marketing plans for resort-wide events, including seasonal celebrations, concerts, and exclusive experiences, ensuring alignment with the resort's overall branding and objectives.
•    Collaborate with cross-functional teams (Entertainment, Partnerships, Attractions, PR, Media, Resort Branding) to create integrated campaigns that cater to both domestic and international audiences.

Budget Management & Optimization:
•    Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI.
•    Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.

Market Research & Insights:
•    Work with the consumer insights and web performance teams to analyze market trends, consumer behaviors, and campaign performance data.
•    Provide strategic recommendations based on research and data insights to continuously improve marketing efforts and drive growth.

Team Leadership & Collaboration
•    Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
•    Encourage innovative approaches and identify opportunities to elevate the resort's brand.
•    Support the Assistant Director of Marketing in resource planning, team management, and strategic decision-making.

Job Requirements

Key Attributes:

• Proven Track Record: Demonstrated ability to manage and lead high-impact marketing campaigns in the entertainment, attractions, or tourism industries, with measurable success.
• Exceptional Organizational Skills: Adept at managing multiple complex projects simultaneously while maintaining attention to detail and meeting deadlines.
• Leadership and Team-Building: Strong leadership qualities, with the ability to inspire, mentor, and develop a team of marketing professionals and external agencies to achieve peak performance.
• Data-Driven Decision Making: Skilled in leveraging analytics and performance metrics to optimize campaign strategies and achieve business objectives.
• Outstanding Communication: Exceptional communication and presentation skills, with the ability to engage and influence stakeholders at all organizational levels, both internally and externally.

About the Role:

Resorts World Sentosa seeks a detail-oriented and strategic Manager/Senior Manager, Resort Marketing - Attractions to lead the marketing vision and execution for resort-wide campaigns and flagship experiences, including the highly anticipated Harry Potter: Visions of Magic. In this role, you will manage integrated marketing strategies that resonate with diverse audiences and deliver a measurable business impact.

This role demands a strong grasp of commercial knowledge, event marketing, campaign leadership, and cross-functional collaboration with internal stakeholders and external agencies. The ideal candidate will have a proven ability to manage complex projects, translate consumer insights into actionable strategies, and inspire internal and external stakeholders to deliver world-class campaigns.