Title:  Senior Executive, Digital Marketing (Social Media)

Job Responsibilities

(Paid Media)

• Be responsible for development, management, and optimisation of all paid media such as paid search, programmatic, native advertising, and paid social campaigns
• Implementation of A/B testing tactics to maximise the impact of paid performance activity
• Performing keyword and audience-specific analyses and helping to optimise to the most efficient targeting combinations
• Familiar with Google creative studio to run and implement multiple creatives for a single campaign
• Work with media agency to generate new paid search campaigns, ad groups and develop keyword lists
• Leverage insights from analytics platform to make changes to paid search campaigns
• Generate weekly reporting and recommend optimisations required
• Maintain records of creative assets and internal documents that track proposals and campaign execution
• Manage campaign budgets and administration of invoices
• Work closely with the wider digital team and Product Managers

(Social Media)

• Work with the social media team to develop campaign strategies and plan content calendars for owned channels across the Resort World Sentosa non-gaming business.
• Work with internal teams to create for, and publish content on Facebook, Instagram, TikTok and LinkedIn.
• Engage with influencers/KOLs to craft and execute effective social media campaigns.
• Cover events to post content on owned channels.
• Develop media plans for boosting content.
• Regularly report on metrics for social media content performance.

(Content Producer)

• Create multimedia (audio/video/photo) content for internal and external use on all our marketing platforms.

Pre-production

• Conceptualize and propose fresh and creative video ideas for improved engagement alongside the social media team
• Script, and storyboard to form a clear narrative for content ideas
• Manage production schedule, timelines, arrange props, logistics, and coordinate with internal stakeholders to ensure smooth execution

Production

• Art-direct and execute videography/photography shoot.

Post-production

• Edit projects using available footages, stock visuals, audio, and effects
• Organise systematic archives and backups

 

• Perform other production-related duties not limited to organisational projects and initiatives as assigned and when required.
• Work independently or collaboratively with other content producers and creative team members, as well as part of the social media team to establish project deliverables.

Job Requirements

(Paid Media)

• Bachelor’s degree with minimum four to five years of experience working in Marketing, A&P, Marketing Communications in Tourism/Hospitality industry
• Strong working knowledge in paid media, channels including paid search, paid social and display. Hands on experience in these areas alongside managing platforms
• Google Ads, Display and Search accreditation and experience will be an advantage
• Good with Microsoft Excel and PowerPoint
• An active interest in everything digital and industry trends
• Good pulse on new media trends especially the fast-evolving digital and social media
• Strong proficiency in written and spoken English language
• Excellent written and oral communication, presentation and interpersonal skills
• Strong negotiation and people skills

(Social Media)

• Bachelor’s degree with a minimum three years working experience in social media marketing.
• Understand the role of social media marketing in relation to audience segments for non-gaming business units at Resorts World Sentosa.
• Able to identify how social media can support other marketing channels within overall marketing plans to create aligned content.
• In a team, be able to articulate ideas, craft storyboards, express requirements for photo and video shoots, and describe post-editing outcomes clearly.
• Seek out and manage influencers/KOLs to meet desired marketing outcomes.
• Craft, edit and write and publish social media content.
• May need to work after-hours and on weekends / as and when required.
• Aware of current trends in social media content across APAC region.
• Good interpersonal skills and enjoys working with cross-functional teams.
• Able to manage projects (timeline, resources, budget) well and understands the need for urgency and tight deadlines. Agency experience will be useful.

(Content Producer)

• Diploma/Degree in Media/Communications, or equivalent work experience in video or film production.
• Familiarity with operating professional cameras, lighting & audio gear, and support equipment.
• Creative, good eye for aesthetic standards and meticulous.
• Post-production includes digital video editing, still and motion graphics design, and video compression for multiple delivery platforms.
• Proficient in Adobe Creative applications (Premiere Pro, Photoshop, After Effects, Lightroom).
• Able to prioritise, multi-task and work under tight deadlines in a fast-paced environment.
• Meticulous about the details, ensuring the quality and accuracy of deliverables prior to submission.
• Always looking at the latest social media trends.
• Strong communication skills and a passion for storytelling.
• Knowledge and experience in motion graphics is a plus.
• Experience working in a corporate environment and/or hospitality or tourism industry will be a plus.
• Must be willing to work irregular hours, weekends and public holidays adhering to content production schedule